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Tourism business executives should discover critical ways to create a memorable experience appealing to consumers’ multi-sensory organs emotionally and rationally. From this point view determining the most successful multi-sensory brand experience concept, which the fi nd most satisfying, is becoming a critical marketing strategy. So this study aims to nd the sensory based memorable tourism experiences, attributes/specifi c elements of the hotel . With this aim, Adam&Eve Hotel, a themed hotel in Antalya, was chosen as the study . In this exploratory research, comments which were made electronically on Tripadvisor. , known as the world’s most visited online social travel information channel about the holiday , constituted the search data and the data was subjected to content analysis via Nvivo and the critical multi-sensory organs that create memorable tourism experiences were ned. The analysis of the results has been performed on the basis of fi ve sensory stimuli: 1) tactile, 2) gustatory, 3) olfactory, 4) visual, and 5) auditory. The fi ndings also revealed that 70 percent of the recalled emotions and feelings from sensations related to visual stimuli were detailed with the components like decor, interior/exterior design, etc.
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Güzel et al. (2016) studied this question.
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