Objective: This study discusses on 2 aspects. First this article is aimed to give an outlook on V-Commerce as a new marketplace and its business potential. Second this article examines the Impact of V-Commerce and the factors influencing the Consumer Buying Behaviour. Method: Data from 128 respondents in Salem who have experience with V-Commerce were collected as part of the research using convenience sampling. The GARRETT Ranking method was used to do the analysis of the data. Result: The study resulted that “Security” and “Virtual Experience” are the major factors which influences the consumers in online shopping. Conclusion: In today's Digitally driven world, businesses are transitioning from brick business to click businesses. Virtual Reality (VR) has attracted a lot of attention and is now quickly emerging as a disruptive marketing tool in various sectors. V-Commerce has long been regarded as a very viable option for both individuals and businesses looking to expand their customer base.
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Viswanathan et al. (2023) studied this question.
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