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January 1, 2008Journal of Marketing

Chief Marketing Officers: A Study of Their Presence in Firms'Top Management Teams

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PNPravin NathClemson UniversityVMVijay MahajanUniversity of North Carolina at Chapel Hill

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Nath et al. (2008) studied this question.

synapsesocial.com/papers/6a8057ff04b22a52ede47d46https://doi.org/10.1509/jmkg.72.1.065
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