Research on the Interface Design of Cultural Tourism APPs Based on Intangible Cultural Heritage: A Case Study of the Concept "Millennium Intangible Cultural Heritage, Maritime Silk Bond"

In the wave of globalization and modernization, intangible cultural heritage (ICH), as a treasure of national culture, has become increasingly important for its protection and inheritance. However, traditional modes of transmission are often limited by geography, time, and other factors, making it difficult to effectively reach a broad audience. With the rise of mobile internet and the prevalence of smartphones, the way people access information has undergone fundamental changes, providing new opportunities for the dissemination of ICH. This paper explores the design ideas and development priorities of ICH APP products through case studies, aiming to break the limitations of traditional transmission modes and make ICH accessible to the public in a more convenient and vivid manner. Furthermore, it seeks to achieve sustainable development of ICH through commercial operations.