What question did this study set out to answer?

To construct and evaluate a cross-media cultural intellectual property (IP) transformation framework for Shaanxi paper-cutting art to facilitate living heritage transmission and market communication.

August 16, 2026Advanced ElectromagneticsOpen Access

Analysis of the Cross-Media Transformation Path and Market Communication Effectiveness of Folk Paper-Cutting Art Driven by Cultural IP

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To construct and evaluate a cross-media cultural intellectual property (IP) transformation framework for Shaanxi paper-cutting art to facilitate living heritage transmission and market communication.
Extracted core visual symbols and narrative motifs to design transformation pathways spanning visual re-creation, cross-media narrative construction, and technology-integrated immersive experiences.
Conducted a controlled experiment with a sample size of N=512 to measure market communication effectiveness across cognitive, emotional, and behavioral dimensions.
Cultural IP transformation significantly enhanced audience cognition, emotional attachment, cultural identity, and consumption willingness.
Emotional connection demonstrated the strongest positive effect on consumer willingness.

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Implication

Controlled experiment shows cultural IP transformation enhances audience cognition and consumption willingness, suggesting effective paths for intangible heritage preservation.

Cite This Study

Y. H. Wang (2026) studied this question.

synapsesocial.com/papers/6a817ab4f2fb91fc834aeb7b https://doi.org/10.7716/aem.v15i3.3765

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Implication

Controlled experiment shows cultural IP transformation enhances audience cognition and consumption willingness, suggesting effective paths for intangible heritage preservation.

Analysis of the Cross-Media Transformation Path and Market Communication Effectiveness of Folk Paper-Cutting Art Driven by Cultural IP

Key Points

Discussion

Implication

Cite This Study

Analysis of the Cross-Media Transformation Path and Market Communication Effectiveness of Folk Paper-Cutting Art Driven by Cultural IP

Key Points

Discussion

Implication

Cite This Study

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