The Value of Graduate Education in Hospitality: Industry's Perception

This research undertakes the critical project of evaluating industry's perception of hospitality graduate education. Through this exploratory descriptive study hospitality industry recruiters were interviewed to reveal their opinions on whether graduate education is necessary in today's competitive environment, as well as what type of graduate degree is most marketable. Key competencies essential for a master's level graduate are identified and subject areas of critical importance in graduate programs are uncovered. Differences in opinions among the segments of the industry are reported and evaluated as well. This study presents vital implications for driving the future development of hospitality graduate education programs and curriculum.