The relations among attachment styles, destination attachment and destination satisfaction

Recent research in tourism highlights the importance of building strong attachment with tourists. Nevertheless, research has yet to examine the role of tourists’ attachment styles in relations with building strong attachment. According to attachment theory, individuals are bounded by two dimensions of attachment styles (ie anxiety and avoidance) that guide their attachment with others. Thus, this article explores the relationships between attachment style, destination attachment and destination satisfaction. Results suggest that tourists’ attachment styles matter.