Company’s Corporate Social Responsibility Impact Toward Perceived Task Significant and Job Satisfaction Among Frontline Service Employee: Malaysian Logistics Company’s Perspective

The purpose of this paper is to investigate the effect of corporate social responsibility (CSR) effects on perceived task significant, dysfunctional customer behavior, emotional exhaustion and job satisfaction among Frontline Service Employees’ (FSE) in Malaysia logistics companies. Quantitative method have been deployed with a total of 104 FSEs surveys gathered from logistic company in Malaysia. Findings shows that there are negative relationship between FSEs perceptions CSR and dysfunctional customer behaviour, subsequently have a direct relationship to employee emotional exhaustion and job satisfaction.