The power of influence: what affects public library staff's attitudes to the Internet?

The characteristics of public library staff, which affect attitudes to the Internet, are considered based on the results of a PhD study. Data generated from a survey of more than 900 public library staff in England, which included an amended version of the technology acceptance model in conjunction with management interviews, focus groups with staff and a bulletin board, was analysed and the most pertinent results presented. The influence of gender, age, organisational variables, computer skills, ICT experience and subjective norm are explored. Key findings include the influence of current post and type of post on perceptions of the usefulness of the Internet whilst the age and place of work affected perceptions of the ease of use of the Internet. Recommendations include confidence‐raising training, attention to the needs of flexible workers and promotion of positive messages.