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Drawing upon social exchange and transformational learning theories, this study opts to scrutinize the formation process of well-being through self-transformation when practicing slow-paced tourism. A hypothetico-deductive methodological approach was operationalized to achieve the goals of the study. Based on a sample of 319 leisure tourists and using CB-SEM, the findings revealed the vital influence of overall co-creation experience in fostering self-transformation and well-being. In addition, the model with the serial mediating role of overall co-creation experience and self-transformation stands out by exhibiting the best-fit indices and displaying the best explanatory power for well-being. This research is one of the first to explain how slow-paced tourism leads to well-being. This research not only advances the body of knowledge about the role slow-paced tourism plays in helping individuals transform themselves and perceive personal well-being, but also offers a comprehensive blueprint for tourism industry stakeholders to leverage the transformative power of slow-paced tourism.
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Vo‐Thanh et al. (2024) studied this question.
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