Survey Design: To Ask or Not to Ask? That is the Question...

Surveys are one of the most frequent modes of observation and measurement. Survey research can be exploratory, descriptive, and/or explanatory. Modes of survey administration vary and include face-to-face, telephone, mail, and Internet. There are numerous considerations that that must be taken into account when designing and conducting a survey. Deciding what information is needed and why is important when developing questions for a survey; it is essential to define the purpose of the survey and to be as specific as possible in terms of the data to be collected. Response rate varies by target audience and is influenced by a number of factors such as incentives, survey length, and perceived burden. From question development to survey construction, the goal is to minimize measurement error with systematic planning and execution.