The Shangri-La Group was known throughout the world as a high-quality service provider in the hotel industry. This case focuses on the Island Shangri-La hotel's long and difficult process of attaining ISO 14001 certification. This involved challenging and changing the dominant "non-Green" business mindset and instilling a somewhat foreign environmentally friendly mentality in stakeholders. How to balance financial profitability with "greening" demands became central to sustaining the hotel's leadership position in an increasingly competitive market place.
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Tsai et al. (2003) studied this question.
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