What does this research mean for the field?

Circular economy marketing is a rapidly expanding, conceptually dispersed field that functions as a market-shaping capability to align value proposition design, communication, and consumer practice change with circular resource flows. Novelty: ClaimNovelty.SYNTHESIS. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

To map the intellectual structure, evolutionary trajectories, and emerging research fronts within circular economy marketing literature.

August 19, 2026Iconic Research and Engineering Journals

From Green Promotion to Circular Value Creation: Mapping the Intellectual Structure and Emerging Fronts of Circular Economy Marketing Through Bibliometric Science Mapping (2011–2026)

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Authors

VVijayakumar

Discussion

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Overview

Bibliometric analysis reveals rapid growth and thematic clusters in circular economy marketing literature, highlighting a shift toward integrated circular value creation.

Key Points

To map the intellectual structure, evolutionary trajectories, and emerging research fronts within circular economy marketing literature.
Analyzed a Scopus-derived corpus of 408 journal articles published between 2011 and 2026 across 227 academic sources.
Conducted performance analysis, co-citation analysis, thematic mapping, and bibliographic coupling using R (bibliometrix/Biblioshiny).
Identified an annual publication growth rate of 31.38%, rising from 1 article in 2011 to 93 in 2025, alongside a 30.15% international co-authorship rate.
Thematic mapping characterized 'circular economy–marketing–sustainability' as a core basic theme and consumer behavior as a developed motor theme.
Bibliographic coupling delineated three active research fronts: circular/green marketing strategy, consumer purchase intention and acceptance, and circular value creation integration.

Cite This Study

Vijayakumar (2026) studied this question.

synapsesocial.com/papers/6a85638803308d306e2d6cdd https://doi.org/10.64388/irev10i2-1722417

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August 19, 2026Iconic Research and Engineering Journals

From Green Promotion to Circular Value Creation: Mapping the Intellectual Structure and Emerging Fronts of Circular Economy Marketing Through Bibliometric Science Mapping (2011–2026)

View Full Paper

Ask AI

Bookmark

Authors

VVijayakumar

Discussion

Member takes

Overview

Bibliometric analysis reveals rapid growth and thematic clusters in circular economy marketing literature, highlighting a shift toward integrated circular value creation.

Key Points

To map the intellectual structure, evolutionary trajectories, and emerging research fronts within circular economy marketing literature.
Analyzed a Scopus-derived corpus of 408 journal articles published between 2011 and 2026 across 227 academic sources.
Conducted performance analysis, co-citation analysis, thematic mapping, and bibliographic coupling using R (bibliometrix/Biblioshiny).
Identified an annual publication growth rate of 31.38%, rising from 1 article in 2011 to 93 in 2025, alongside a 30.15% international co-authorship rate.
Thematic mapping characterized 'circular economy–marketing–sustainability' as a core basic theme and consumer behavior as a developed motor theme.
Bibliographic coupling delineated three active research fronts: circular/green marketing strategy, consumer purchase intention and acceptance, and circular value creation integration.

Cite This Study

Vijayakumar (2026) studied this question.

synapsesocial.com/papers/6a85638803308d306e2d6cdd https://doi.org/10.64388/irev10i2-1722417

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