What question did this study set out to answer?

To examine the evolution, conceptual foundations, thematic trajectory, and emerging research fronts within circular economy marketing literature.

August 15, 2026Iconic Research and Engineering Journals

Circular Economy Marketing: Mapping Research on Product Longevity, Reuse, Repair, and Responsible Consumption

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Authors

NDNarayana DasDepartment of Commerce

Discussion

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Implication

Bibliometric analysis reveals an annual 31.38% growth in circular economy marketing literature, indicating a shift from production-focused recycling toward consumer-driven reuse and product longevity.

Key Points

To examine the evolution, conceptual foundations, thematic trajectory, and emerging research fronts within circular economy marketing literature.
Conducted a bibliometric and science-mapping analysis of 408 articles across 227 publication sources spanning 2011 to 2026.
Utilized RStudio and the Bibliometrix package to execute citation analysis, co-citation analysis, bibliographic coupling, keyword co-occurrence analysis, and thematic mapping.
Publication output demonstrated an annual growth rate of 31.38%, with over 85% of all identified articles published after 2021.
Thematic analysis identified a paradigm shift from production efficiency and waste recycling toward consumer-centric models such as product longevity, reuse, repair, circular communication, and green identity.

Cite This Study

Narayana Das (2026) studied this question.

synapsesocial.com/papers/6a801a3a75c2e31742c86cd7 https://doi.org/10.64388/irev10i2-1722349

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August 15, 2026Iconic Research and Engineering Journals

Circular Economy Marketing: Mapping Research on Product Longevity, Reuse, Repair, and Responsible Consumption

View Full Paper

Ask AI

Bookmark

Authors

NDNarayana DasDepartment of Commerce

Discussion

Member takes

Implication

Key Points

To examine the evolution, conceptual foundations, thematic trajectory, and emerging research fronts within circular economy marketing literature.
Conducted a bibliometric and science-mapping analysis of 408 articles across 227 publication sources spanning 2011 to 2026.
Utilized RStudio and the Bibliometrix package to execute citation analysis, co-citation analysis, bibliographic coupling, keyword co-occurrence analysis, and thematic mapping.
Publication output demonstrated an annual growth rate of 31.38%, with over 85% of all identified articles published after 2021.
Thematic analysis identified a paradigm shift from production efficiency and waste recycling toward consumer-centric models such as product longevity, reuse, repair, circular communication, and green identity.

Cite This Study

Narayana Das (2026) studied this question.

synapsesocial.com/papers/6a801a3a75c2e31742c86cd7 https://doi.org/10.64388/irev10i2-1722349

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