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October 1, 2025Review of International Comparative ManagementOpen Access

The Role of Marketing Strategies in Promoting CircularEconomy and Sustainable Growth

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Authors

OPOana PricopoaiaNCNicoleta CristacheACAlexandru-Sebastian CHIHAIA

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Overview

Analysis reveals marketing strategies enhance consumer behaviour and promote circular economy for sustainable growth.

Key Points

  • Marketing strategies can enhance consumer behaviour towards the circular economy, promoting sustainability.
  • The analysis identified research trends in sustainable development and waste reduction over recent years.
  • Utilizing bibliometric methods through the Web of Science database reveals significant interconnections in this field.
  • Understanding these trends supports the broader goal of integrating environmental protection into economic prosperity.

Cite This Study

Pricopoaia et al. (2025) studied this question.

synapsesocial.com/papers/69254f97c0ce034ddc359fcchttps://doi.org/10.24818/rmci.2025.4.654
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Circular Economy Marketing: Mapping Research on Product Longevity, Reuse, Repair, and Responsible Consumption2026
  2. 2From Green Promotion to Circular Value Creation: Mapping the Intellectual Structure and Emerging Fronts of Circular Economy Marketing Through Bibliometric Science Mapping (2011–2026)2026
  3. 3Bibliometric Insights into Circular Economy Strategy: Mapping Key Research Streams2024
  4. 4The Role of Digital Marketing in Shaping Sustainable Consumption: Insights from a Systematic Literature Review2025 · 25 citations
  5. 5Research Landscape of Sustainable Marketing: Thematic Analysis and Future Trends2024 · 3 citations