Our Vision for the Journal of Consumer Research: It’s All about the Consumer

Founded in 1974, the Journal of Consumer Research is a leading journal in the field of social science, with a rich history of publishing multidisciplinary research focused on the study of consumers. JCR has been fortunate to have had strong editorial leadership over the years, and has forged a prestigious reputation. We are honored and humbled by the Journal of Consumer Research Policy Board’s decision to select us to shepherd JCR for the next three years. During any editorial transition, there is a level of uncertainty regarding the direction in which the editors plan to take the journal. Authors, particularly junior authors, are wary of editorial changes that might affect the likelihood of their work being published in the journal. To alleviate this uncertainty, we present our ambitions for JCR under our editorship and our plans to realize those ambitions. As we do so, we gratefully acknowledge the excellent job done by the outgoing team of Darren Dahl, Eileen Fischer, Gita Johar, and Vicki Morwitz. This editorial team is passing the baton of a journal that is in great shape. Enabled by the careful, rigorous stewardship of the journal over many committed past editorships, we have high ambitions for our editorial term.