Journal Article The Rhetoric of Advertising Get access Gunnar Andrén Gunnar Andrén 1Department of Philosophy and the Centre for Mass Communication Research at the University of Stockholm Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 30, Issue 4, December 1980, Pages 74–80, https://doi.org/10.1111/j.1460-2466.1980.tb02018.x Published: 07 February 2006
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Gunnar Andrén (1980) studied this question.
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