A Study on the Impact of Enterprise Social Media Visibility on Employee Job Satisfaction

The widespread use of enterprise social media has significantly impacted employee job satisfaction. However, “visibility”, as a crucial variable, remains underexplored. This study investigates how the visibility of enterprise social media affects employees’ psychological states and behaviors through mechanisms such as transparency, social comparison, and emotional feedback, ultimately influencing their job satisfaction. The paper also examines the positive and negative effects of different levels of visibility and explores the moderating role of organizational culture in this process. Finally, it provides practical recommendations for optimizing enterprise social media usage to enhance employee job satisfaction. This research not only expands the theoretical boundaries of social media studies but also offers valuable insights for enterprise management practices.