Quality and humanity

Suggests that quality of product and service is the key to competitiveness in the open market. Points out that among the three corporate management indicators, quality possesses a far more human aspect than either cost or productivity. Notes that improving quality in creative ways reduces costs and raises productivity and that providing the three elements of creativity, physical activity and sociality is indispensable for human work. Looks at aspects such as the origins of the human interest in quality and the social nature of humanity. Concludes that without talking quality, it is impossible to speak of human motivation.