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This study contributes to the understanding of organizational citizenship behavior (OCB) and extending the application of institutional anomie theory (IAT). Employing a multilevel moderation framework, this paper explored the influence of employees' perceived institutional importance to their demonstration of OCB and the moderating impacts of organizational norms on this relationship. Utilizing data of 243 employees from 34 banks in the Philippines, results of the hierarchical linear modeling (HLM) analysis revealed the positive influence of the importance of the economy, family, polity, and religion on employees' citizenship acts. Furthermore, goal emphasis and socio-emotional support have significant interacting effects on the association between perceived institutional importance and OCB.
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Tuliao et al. (2020) studied this question.
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