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April 12, 2025Indonesian Journal of Business Accounting and ManagementOpen Access

Beyond the stage: A study of motivations and promotional strategies driving Gen Z's attendance at Isyana Sarasvati's concerts

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AKAnisa Putri KusumaningrumESEdi SugionoRLRahayu Lestari

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Kusumaningrum et al. (2025) studied this question.

synapsesocial.com/papers/6a8798d2e23fc4b2633430fdhttps://doi.org/10.36406/ijbam.v7i2.5
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