Schedule Emphasis of New Product Development Personnel

The emphasis personnel place on the development schedule is one factor in determining how quickly a new product will reach the market. Normally, each team member will stress different development program aspects in ways that depend on their own background, functional specialty and sense of what their management desires. In this article, Milton Rosenau describes a means to measure the emphasis an individual places on schedule and other program aspects. The results of such a measure can then be used to improve team congruity.