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The automotive industry is an integral component of the global economy and is unique in that it encompasses every aspect of the value chain—from raw materials to design and development, manufacturing, sales and service, and even disposal. All of these value‐creating areas are undergoing significant innovative change as a result of environmental and competitive forces. In this issue, we explore some of the most salient topics related to innovation and product management in the context of the contemporary global automotive industry.
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Townsend et al. (2013) studied this question.
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