Anti-consumption as tactical resistance: Anarchists, subculture, and activist strategy

This article examines practices of anti-consumption deployed by anarchist activists as tactical actions within their overall projects of political and subcultural resistance. Drawing on existing literature on anti-consumers, my own interviews with anti-consumers, and analysis of materials that circulate in support of anti-consumption, I explore both the material and discursive effects of anti-consumption within a specific political subculture. I offer a typology of motivations for anti-consumption among activists, as well as a discussion of how overlaps and conflicts between various motivations complicate assessments of lifestyle-based resistance. I ultimately argue that the analysis I offer can prove helpful to political projects that utilize consumption-based tactics, in the construction and evaluation of effective activist strategies.