Millennials’ use of social media and its impact on communication skills

The current research endeavors to investigate the possible correlation between social media usage and self-perception of success in both written and oral communication among the Millennial cohort. The sample comprised 429 individuals aged between 18 and 25, who were subjected to a survey that aimed to elicit their self-perception of communication practices and media usage. Statistical analyses of the data revealed that there is no discernible association between the number of social media sites used, frequency of checking, or frequency of posting on social media, and the oral and written communication skills of Millennials. Notably, the number of friends on social media was also found to have no influence on perceived written skills. Nevertheless, the study found significant impacts of social media usage and interactions on some facets of oral communication, such as vocal confidence, articulation, and eye contact. Given that Millennials constitute one of the largest generational cohort in history, their influence on both the society and the business realm is profound.