What does this research mean for the field?

While consumers exhibit strong interest and positive health perceptions regarding millet-based food products, their widespread adoption is significantly constrained by poor local market availability. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

To evaluate consumer awareness, purchasing behaviour, preferences, satisfaction, and market constraints regarding millet-based food products.

August 24, 2026Open Access

Consumer Purchase Patterns for Millet-Based Food Products: An Empirical Analysis of Awareness, Attitude and Buying Behaviour

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To evaluate consumer awareness, purchasing behaviour, preferences, satisfaction, and market constraints regarding millet-based food products.
Conducted a descriptive survey using a structured questionnaire administered to 105 respondents selected via convenience sampling in India.
Evaluated primary data using descriptive percentage analysis, chi-square tests of independence, and Karl Pearson's correlation coefficient.
A high demand was reported, with 96% of respondents expressing a preference for purchasing millet products and 93% perceiving them as healthier than conventional grains.
Retail availability was identified as a major barrier, with 79% of respondents noting difficulty finding millet products in local markets.
Statistical analyses demonstrated significant associations between age and purchase-influencing factors, as well as a positive correlation between millet product knowledge and perceived health benefits.

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Implication

Survey study finds high consumer interest but significant retail access barriers for millet-based foods, indicating a need for improved distribution to support nutrition.

Cite This Study

Thomas et al. (2026) studied this question.

synapsesocial.com/papers/6a8c00d0bca056c88e6dfd11 https://doi.org/10.5281/zenodo.22054581

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Implication

Survey study finds high consumer interest but significant retail access barriers for millet-based foods, indicating a need for improved distribution to support nutrition.

Consumer Purchase Patterns for Millet-Based Food Products: An Empirical Analysis of Awareness, Attitude and Buying Behaviour

Key Points

Discussion

Implication

Cite This Study

Consumer Purchase Patterns for Millet-Based Food Products: An Empirical Analysis of Awareness, Attitude and Buying Behaviour

Key Points

Discussion

Implication

Cite This Study

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