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February 5, 2013Psychology and Marketing

Third Party Customers Infecting Other Customers for Better or for Worse

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Authors

ATAlastair TombsThe University of QueenslandJMJanet R. McColl‐KennedyThe University of Queensland

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Cite This Study

Tombs et al. (2013) studied this question.

synapsesocial.com/papers/6a8d5bafb4e2d843785be8edhttps://doi.org/10.1002/mar.20604
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