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December 1, 1996Journal of Services Marketing

The effect of the servicescape on customers’ behavioral intentions in leisure service settings

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KWKirk L. WakefieldBaylor UniversityJBJeffrey G. BlodgettUniversity of Houston - Victoria

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Wakefield et al. (1996) studied this question.

synapsesocial.com/papers/69dccc6e2e182f147e13330bhttps://doi.org/10.1108/08876049610148594
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