What does this research mean for the field?

Women ride-hailing drivers in Indonesia face systemic discrimination and inadequate institutional protection, which they navigate through specific communication strategies and reliance on informal mutual-aid communities. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

To identify communication strategies used by female ride-hailing drivers to navigate gender discrimination and to evaluate the partner-based employment model.

August 27, 2026Howard Journal of Communications

Navigating a Male-Centric System: The Role of Communication in Women Ride-Hailing drivers’ Experiences in Indonesia

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Authors

MJMoh Faidol JuddiThe University of Queensland AAAgus ApriantiTelkom University

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Implication

Qualitative study reveals how targeted communication strategies mitigate systemic bias among female ride-hailing drivers, highlighting the absence of institutional protections in platform labor.

Key Points

To identify communication strategies used by female ride-hailing drivers to navigate gender discrimination and to evaluate the partner-based employment model.
Qualitative study design employing in-depth, semi-structured interviews.
Conducted from March to October 2023 with N=12 women drivers affiliated with a mutual-aid community in Bandung, Indonesia.
Drivers use courteous communication to explain the financial consequences of unjustified trip cancellations and maintain high ratings to prevent platform suspension.
The partner-based ride-hailing model and existing regulatory oversight lack protective labor frameworks, shifting platform risks and discrimination onto women drivers.
Informal mutual-aid communities provide essential networking, mutual support, and practical resources to mitigate driver vulnerability.

Cite This Study

Juddi et al. (2026) studied this question.

synapsesocial.com/papers/6a8fe94110c91c1e92620d80 https://doi.org/10.1080/10646175.2026.2721622

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Implication

Qualitative study reveals how targeted communication strategies mitigate systemic bias among female ride-hailing drivers, highlighting the absence of institutional protections in platform labor.

Navigating a Male-Centric System: The Role of Communication in Women Ride-Hailing drivers’ Experiences in Indonesia

Discussion

Member takes

Implication

Key Points

Cite This Study

Navigating a Male-Centric System: The Role of Communication in Women Ride-Hailing drivers’ Experiences in Indonesia

Discussion

Member takes

Implication

Key Points

Cite This Study

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