Beauty, Whiteness, and Desire: Media, Consumption, and Embodiment in Egypt

What is the relationship among gender, embodiment, and consumption? How does the media constitute consumers, desires, and subjectivities? How are we to conceptualize the role of media representations in the making of bodies and selves without granting these representations a deterministic power? These questions were central to my anthropological work on the embodiment of femininities and masculinities in a low-income neighborhood in northern Cairo.