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Anticipatory organizational socialization begins in childhood as girls and boys are exposed to various messages from a range of sources. One of these sources is the film. The following study examines eighteen films, released between 2000 and early 2004, targeting teenage girls to explore messages that they receive about gender and possible vocational roles. The results indicate that girls are presented with messages suggesting that careers in general are relatively unimportant. Instead, they are asked to continue to look toward their fathers and boyfriends for protection, guidance, and financial support. The essay concludes with suggestions to future filmmakers for improving current messages within the limitations of film production.
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Annika Hylmö (2006) studied this question.
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