What does this research mean for the field?

Imagination proclivity triggered by social networking sites positively influences destination involvement and visit intention, though these effects and the moderating role of travel envy vary significantly depending on the destination. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

To examine how imagination proclivity triggered by social networking sites influences predeparture visit intentions through destination involvement, positive affect, and travel envy.

August 28, 2026Journal Of Vacation Marketing

The impact of imagination proclivity from social networking sites on visit intention: A dual-study investigation

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Authors

XYXiaoli Yi BDBekir Bora DedeoğluNevşehir Hacı Bektaş Veli University FOFevzi OkumuşUniversity of Central Florida

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Implication

Dual-site empirical study reveals varying impacts of imagination proclivity and travel envy on destination visit intentions, highlighting context-dependent behavioral drivers.

Key Points

To examine how imagination proclivity triggered by social networking sites influences predeparture visit intentions through destination involvement, positive affect, and travel envy.
Implemented a two-study comparative design grounded in the stimulus–organism–response framework and social comparison theory.
Evaluated visitor decision-making across two distinct destination contexts in China: Shenzhen (Study 1) and Lijiang (Study 2).
Imagination proclivity demonstrated significant positive impacts across both study locations, though its specific effects on destination involvement and visit intention varied between Shenzhen and Lijiang.
Destination involvement and positive affect each exhibited a statistically significant positive effect on visit intention in both destinations.
Travel envy exerted a statistically significant moderating effect on the relationship between imagination proclivity and visit intention in Lijiang.

Cite This Study

Yi et al. (2026) studied this question.

synapsesocial.com/papers/6a9145ead15324a1df3a92f1 https://doi.org/10.1177/13567667261478317

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Implication

Dual-site empirical study reveals varying impacts of imagination proclivity and travel envy on destination visit intentions, highlighting context-dependent behavioral drivers.

The impact of imagination proclivity from social networking sites on visit intention: A dual-study investigation

Discussion

Member takes

Implication

Key Points

Cite This Study

The impact of imagination proclivity from social networking sites on visit intention: A dual-study investigation

Discussion

Member takes

Implication

Key Points

Cite This Study

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