What does this research mean for the field?

Recurring sacred rituals in commercial spaces create a participation-contingent 'servicescape sacralization' that expands place attachment and moralized perception for attendees, while non-attendees maintain pragmatic commercial interpretations. Novelty: ClaimNovelty.NOVEL_FINDING. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

To examine how recurring sacred rituals conducted within a shopping mall alter consumer perceptions of a commercial servicescape after the temporary ritual environment disappears.

August 28, 2026Journal of Services Marketing

Servicescape sacralization: recurring sacred ritual in a mall

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Authors

LELuisa Fernanda Fariño Espitia MRMark S. Rosenbaum GRGermán Contreras Ramírez

Discussion

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Overview

Qualitative study reveals recurring religious rituals alter commercial space perceptions among mallgoers, indicating that participation temporarily transforms servicescape meaning.

Key Points

To examine how recurring sacred rituals conducted within a shopping mall alter consumer perceptions of a commercial servicescape after the temporary ritual environment disappears.
Employed Glaserian grounded theory using constant comparative analysis.
Conducted qualitative interviews with 50 worship attendees and 56 non-attending shoppers at a shopping mall in Bogotá hosting recurring pre-opening Catholic Eucharistic services.
Demonstrated that servicescape sacralization is a temporally enacted and participation-contingent process enabled by organizational authorization and theological portability.
Identified that attendees developed expanded place attachment, communal identification, moralized place perceptions, and temporal coupling of consumption, whereas non-attendees maintained pragmatic commercial interpretations and demonstrated tolerance of temporal adjacency.

Cite This Study

Espitia et al. (2026) studied this question.

synapsesocial.com/papers/6a91466cd15324a1df3aa077 https://doi.org/10.1108/jsm-05-2026-0417

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August 28, 2026Journal of Services Marketing

Servicescape sacralization: recurring sacred ritual in a mall

View Full Paper

Ask AI

Bookmark

Authors

LELuisa Fernanda Fariño Espitia MRMark S. Rosenbaum GRGermán Contreras Ramírez

Discussion

Member takes

Overview

Qualitative study reveals recurring religious rituals alter commercial space perceptions among mallgoers, indicating that participation temporarily transforms servicescape meaning.

Key Points

To examine how recurring sacred rituals conducted within a shopping mall alter consumer perceptions of a commercial servicescape after the temporary ritual environment disappears.
Employed Glaserian grounded theory using constant comparative analysis.
Conducted qualitative interviews with 50 worship attendees and 56 non-attending shoppers at a shopping mall in Bogotá hosting recurring pre-opening Catholic Eucharistic services.
Demonstrated that servicescape sacralization is a temporally enacted and participation-contingent process enabled by organizational authorization and theological portability.
Identified that attendees developed expanded place attachment, communal identification, moralized place perceptions, and temporal coupling of consumption, whereas non-attendees maintained pragmatic commercial interpretations and demonstrated tolerance of temporal adjacency.

Cite This Study

Espitia et al. (2026) studied this question.

synapsesocial.com/papers/6a91466cd15324a1df3aa077 https://doi.org/10.1108/jsm-05-2026-0417

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