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Beauty education service quality has a significant positive effect on major satisfaction, academic achievement, and major loyalty among Chinese beauty major college students, with major satisfaction also positively influencing academic achievement and major loyalty. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

August 28, 2026Journal of the Korean Society of Cosmetology

An Analysis of the Structural Relationships among Beauty Education Service Quality, Major Satisfaction, Academic Achievement, and Major Loyalty Perceived by Chinese Beauty Major College Students

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To investigate the structural relationships among beauty education service quality, major satisfaction, academic achievement, and major loyalty among Chinese college students majoring in beauty.
Administered a cross-sectional survey to beauty major students at Chinese universities from July 15 to August 17, 2025 (N=445).
Analyzed survey data using SPSS 25.0 and AMOS 25.0 to perform frequency, reliability, validity, and correlation analyses alongside structural equation modeling (SEM).
Demonstrated statistically significant positive correlations across beauty education service quality, major satisfaction, academic achievement, and major loyalty.
Identified that beauty education service quality exerted a significant positive effect on major satisfaction, academic achievement, and major loyalty.
Confirmed that major satisfaction had a significant positive influence on both academic achievement and major loyalty.

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Implication

Survey study reveals educational service quality enhances satisfaction, achievement, and loyalty among beauty major students, highlighting key targets for improving vocational curriculum design.

Cite This Study

Jeon et al. (2026) studied this question.

synapsesocial.com/papers/6a91467bd15324a1df3aa1b3 https://doi.org/10.52660/jksc.2026.32.4.1164

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Implication

Survey study reveals educational service quality enhances satisfaction, achievement, and loyalty among beauty major students, highlighting key targets for improving vocational curriculum design.

An Analysis of the Structural Relationships among Beauty Education Service Quality, Major Satisfaction, Academic Achievement, and Major Loyalty Perceived by Chinese Beauty Major College Students

Key Points

Discussion

Implication

Cite This Study

An Analysis of the Structural Relationships among Beauty Education Service Quality, Major Satisfaction, Academic Achievement, and Major Loyalty Perceived by Chinese Beauty Major College Students

Key Points

Discussion

Implication

Cite This Study

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