Linking Organizational Identification with Individual Creativity: Organizational Citizenship Behavior as a Mediator

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This empirical study seeks to add depth and clarity to the research of individual creativity and combines it with reflections about organizational identification and organizational citizenship behaviors. The study results were based on the questionnaire data gathered from 177 employees working in 25 different textile companies in İstanbul, a major city of Turkey. Results from the current study showed that organizational identification positively affects individual creativity. Besides, organizational identification affects all dimensions of organizational citizenship behaviors which are conscientiousness, sportsmanship, helping and civic virtue. Furthermore, helping and civic virtue dimensions of organizational citizenship behaviors were found as mediator variables in the relationship between organizational identification and employees’ creativeness.