Student Reactions to Industry Involvement in Case Delivery

This paper describes three distinct applications of a case methodology in which practitioners presented a workplace problem in class, received case presentations and recommendations from student teams, and then assisted in student evaluation. The paper also presents and tests four hypotheses – that the methodology results in: more student enjoyment, higher case realism, greater transferability to workplace situations, and more accurate perceptions of the partnering company. In all three studies, the hypotheses receive support.