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OVERVIEW:Previous investigations of organizations adding breakthrough innovation capacity to already strong incremental innovation engines have shown that it can be a challenge to see past the time horizon for incremental innovation in order to set robust objectives for longer-range research teams. This article reports on a program that employed a customized process that incorporated several strategic foresight methods commonly used by futurists to influence the strategic research agenda at PepsiCo.
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Farrington et al. (2012) studied this question.
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