Descriptive analysis reveals social media strategies boost destination image for Uzbekistan, highlighting the value of digital promotion in expanding international tourism.
This article examines the role of social media in increasing the international tourist attractiveness of Uzbekistan. Method: The study is based on academic literature, tourism statistics, and analysis of social media practices in destination promotion. Results: Visual content, user-generated content, influencer marketing, interactive communication, and platform-specific strategies can strengthen destination image and increase international awareness of Uzbekistan.
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Nargiza Mashrabjonovna Iskandarova (2026) studied this question.
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