Descriptive analysis demonstrates digital marketing channels enhance destination visibility, suggesting coordinated online strategies improve international tourism competitiveness.
This article examines the role of digital marketing in promoting Uzbekistan as an international tourist destination. Method: The study uses tourism statistics, academic literature, and analysis of current digital marketing practices. Results: Social media, visual content, influencer marketing, user-generated content, and multilingual digital platforms can increase Uzbekistan's international visibility. Conclusion: A coordinated and data-driven digital marketing strategy can strengthen Uzbekistan's destination image and competitiveness in the international tourism market.
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Nargiza Mashrabjonovna Iskandarova (2026) studied this question.
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