Shaping the future together: INNOVI's cluster approach to tackling Catalonia's wine sector challenges

This record contains the presentation delivered by TRACEWINDU project partners at the TRACEWINDU Final Conference — "Traçabilité de l'industrie du vin grâce à un étiquetage intelligent, la spécificité du produit, l'aspect sanitaire et les aspects organoleptiques" — held in Pau, France, on 24 February 2026 (Day 2). TRACEWINDU — "Traceability at wine industry through integrated labelling of typicality, health protection effect and organoleptic attributes" — was funded by the European Union's Horizon 2020 Marie Skłodowska-Curie Research and Innovation Staff Exchange programme under Grant Agreement No. 101007979, coordinated by the Universitat Autònoma de Barcelona (UAB). Contents:[01] Shaping the Future Together: INNOVI's Cluster Approach to Tackling Catalonia's Wine Sector Challenges — Gerard Pujol (INNOVI, the wine innovation cluster of Catalonia) — overview of the Catalan wine sector (56,000 ha, 700+ wineries, €3,270M turnover); INNOVI's mission, structure and value-chain role; sector challenges (sustainability, digitalisation, new products/markets, generational renewal); showcase of cluster-supported innovation projects (WINEYARD, UHPH sulphite-free stabilisation, Mora grape marketplace); invitation to join the WICA global wine-innovation alliance (Oral presentation) The presentation is deposited retaining individual authorship and file identity.