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The responses to many survey questions are often made in terms of vague quantifiers such as “very,” “pretty,” or “not too.” We know little about the characteristics of such quantifying terms. This article reviews several theoretical approaches to the problem of quantifying meaning based on studies from experimental psychology. It also reports data from a pilot study that tries to make more precise quantitative estimates for three common vague quantifiers.
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Bradburn et al. (1979) studied this question.
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