Testing Methods and Marketing Aspects of Protein vs. Solids-Not-Fat

In pioneer days, our ancestors worked hard to perform endless manual chores, and ate heartily to give their bodies strength and energy.During that generation people were lean and hungry.They counted calories to get more meat on their bones.In later generations, those who grew fat from soft living and overeating shortened their life span.Today we are fat conscious and count calories to keep fat off our bodies.Partly responsible for this complete reversal of attitude is the fact that we do not walk as much or do as much manual work as our forebears did.Laborsaving devices, new techniques, and machinery now provide a considerable amount of the energy once furnished by the human body.When the Agricultural Research Service listed items of priority for research this year, human nutrition was first and genetics involved in animal breeding and improvement was second.It should be noted that this includes research on solids-not-fat and protein in milk.Those interested in this field have a sound basis for justifying financial support for their research programs.Some of you may have noted an advertisement in a recent magazine of national prominence.This advertisement guaranteed a cereal that contained fewer calories per bowl than any other brand.This means the company was selling their product on the basis of what