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Qualitative analysis reveals four distinct chief purpose officer archetypes across corporations, suggesting organizational alignment depends on strategic goals.
The chief purpose officer (CPO) role is a relatively new addition to the C-suite but growing in popularity. A recent study of CPOs finds that they tend to fit one of four archetypes — architect, visionary, PR strategist, or activist — depending on where the company is on its purpose journey and what the purpose initiative is meant to accomplish. Learn which approach is the best fit for your organization.
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Björck et al. (2026) studied this question.
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