Exploratory survey reveals enhanced emotional engagement and interest in remote viewers, suggesting digital experiences encourage physical heritage visits.
Advanced technologies have made a significant impact on the visitation patterns of tourists to heritage sites. In this exploratory study, the virtual tour (VT) to Auschwitz-Birkenau concentration camp is examined in terms of emotional experience, level of interest, and viewers’ exposure to new information. Moreover, the study examined VT impacts on the participants’ motivation to visit the actual site and their level of interest in the heritage presented. Following their VT experience, 287 participants filled out a questionnaire. The findings suggest that the VT was perceived as interesting and emotional, positively affecting motivation to visit the actual site and/or learn about the Holocaust. Most participants would also recommend the VT experience to others. Managerial implications and suggestions for future research are provided.
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Oren et al. (2026) studied this question.
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