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October 1, 1997Women in Sport and Physical Activity Journal

From Leagues of Their Own to an Industry of Their Own: The Emerging Lesbian Sports Industry

Brenda G. Pitts

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Abstract

The purpose of this study was to determine if there is an emerging lesbian sports industry. Definitions and indicators of industry and sport industry were used to analyze existing data from a current on-going study. Based upon the results there is abundant evidence that: there is a wide variety of lesbian sports products, there is horizontal growth as well as vertical growth, there are existing and potential lesbian sports buyers, there are correlated indicators, and there is recognition of value. The conclusion is that there is an emerging lesbian sports industry.

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Cite This Study

Brenda G. Pitts (1997) studied this question.

synapsesocial.com/papers/6a9dfeed17da107d9cbe58f6 https://doi.org/10.1123/wspaj.6.2.109

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