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The purpose of this study was to determine if there is a lesbian and gay sports tourism industry. Results revealed evidence of an extensive and growing industry estimated to be worth $180m within the larger lesbian and gay sports industry that is estimated to be worth $15bn. Moreover, the market is gaining increased recognition by mainstream corporate America as an affluent and viable market. Some of the results include: there is a large lesbian and gay sports industry; there is a viable lesbian and gay sports travel industry; the demand for lesbian and gay sports products has led to the creation of companies that specialise in lesbian and gay sports travel products; lesbian and gay media give increasing attention to sports events and travel; there is proliferation of sports spectatorial products; and the Gay Games have had a significant impact on sports participant and spectatorial travel.
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Brenda G. Pitts (1999) studied this question.
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