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September 22, 2022Journal of Consumer ResearchOpen Access

Days-of-the-Week Effect in Temporal Judgments

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Authors

TSTatiana Sokolova

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Overview

Experimental study reveals that day-of-the-week framing inflates duration perceptions among consumers, indicating shifts in implicit mental magnitude scales.

Key Points

  • To determine whether including days of the week in temporal descriptions alters consumers' subjective duration judgments and downstream decisions.
  • Conducted eight preregistered experimental studies with a total sample size of N = 4,758.
  • Manipulated temporal framing by presenting identical intervals with calendar dates alone versus calendar dates accompanied by days of the week.
  • Assessed perceived duration alongside behavioral outcomes, including time-versus-money tradeoffs, work planning, and provider-switching decisions.
  • Including days of the week consistently caused objectively equivalent time intervals to be perceived as significantly longer.
  • The effect was driven by activation of narrow-span implicit scales characterized by lower thresholds for magnitude categories.
  • Elevated duration perceptions altered real-world downstream choices, increasing provider-switching behavior and willingness to trade money for time.

Cite This Study

Tatiana Sokolova (2022) studied this question.

synapsesocial.com/papers/6a9f8bee4e5f4deab16903dehttps://doi.org/10.1093/jcr/ucac044
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Time-Duration Asymmetries in Consumer Decision-Making2026
  2. 2When a Week Is Not A Week: How Temporal Boundaries Shift Regulatory Focus and Consumer Preference2026
  3. 3Nailing Down the Perceptual Explanation of the Date/Delay Effect in Temporal Discounting2026
  4. 4EXPRESS: Every Minute Counts: The Added-Unit Effect In Time Perception2026
  5. 5The day-of-the-week effect is resilient to routine change2024