What does this research mean for the field?

Social media effectively drives awareness and support for sustainable development campaigns, particularly when utilizing interactive content, influencer partnerships, and targeted messaging. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

To evaluate how social media platforms can be utilized to increase awareness, mobilize public support, and foster community engagement toward sustainable development goals.

September 10, 2026Science Journal of Business and ManagementOpen Access

Leveraging Social Media for Sustainable Development Campaigns

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Authors

SBSheetal Badesra DADurga Aryal HJHansika Jain

Discussion

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Overview

Mixed-methods study demonstrates that interactive content and influencer partnerships drive public engagement in sustainability campaigns, indicating strategic value for community mobilization.

Key Points

To evaluate how social media platforms can be utilized to increase awareness, mobilize public support, and foster community engagement toward sustainable development goals.
Mixed-methods study design incorporating both primary and secondary data sources.
Quantitative analysis of social media platform metrics coupled with qualitative user interviews and structured surveys.
Interactive media, targeted messaging, and influencer partnerships emerged as the primary drivers of campaign reach and public participation.
Social media engagement qualitatively correlated with increased public awareness, positive attitude shifts, and mobilization for sustainability initiatives.

Cite This Study

Badesra et al. (2026) studied this question.

synapsesocial.com/papers/6aa27aca58559d80afc73954 https://doi.org/10.11648/j.sjbm.20261403.17

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September 10, 2026Science Journal of Business and ManagementOpen Access

Leveraging Social Media for Sustainable Development Campaigns

View Full Paper

Ask AI

Bookmark

Authors

SBSheetal Badesra DADurga Aryal HJHansika Jain

Discussion

Member takes

Overview

Mixed-methods study demonstrates that interactive content and influencer partnerships drive public engagement in sustainability campaigns, indicating strategic value for community mobilization.

Key Points

To evaluate how social media platforms can be utilized to increase awareness, mobilize public support, and foster community engagement toward sustainable development goals.
Mixed-methods study design incorporating both primary and secondary data sources.
Quantitative analysis of social media platform metrics coupled with qualitative user interviews and structured surveys.
Interactive media, targeted messaging, and influencer partnerships emerged as the primary drivers of campaign reach and public participation.
Social media engagement qualitatively correlated with increased public awareness, positive attitude shifts, and mobilization for sustainability initiatives.

Cite This Study

Badesra et al. (2026) studied this question.

synapsesocial.com/papers/6aa27aca58559d80afc73954 https://doi.org/10.11648/j.sjbm.20261403.17

View Full Paper

Ask AI

Bookmark