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It's something they can relate to. You know, assimilate. They go there, talk in Spanish, not worry about it, drink, have fun, do it all in a language they're accustomed to, or at least with people they feel more comfortable with. I guess that's why a lot of them come Monday nights from these distances. That's what I was trying to explain to Chris. If you have a Latino night it's going to be successful because us as Latinos don't have a lot of options for us to go or places for us to go.
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Jennifer L. Willis (1997) studied this question.
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