Answers are grounded in this paper and cite their sources.
This study examines factors that influence users' adoption of mobile services. Using data collected from mobile phone users in China, we compare adopters' and non-adopters' perceptions on mobile services using a general model. Structural equations modelling testing results show that perceived usefulness and perceived service cost affect mobile service adopters' and non-adopters' perceptions, while perceived trust and perceived trialability affect adopters' attitude towards continued usage and non-adopters' attitude towards usage differently. Our results have implications for mobile service providers in future product development and service improvements.
No takes yet. Share an insight, caveat, or question.
Deng et al. (2010) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: